When I think about the life of a Media Buyer in an iGaming company, the first thing that comes to mind is a rollercoaster: you must be brave and strong. Sometimes, you go up, and sometimes, you fall, but it’s funny and mind-blowing.

What I like most about my work is that iGaming is a rapidly growing industry. According to Statista, the worldwide online gambling market is projected to reach $107.3 billion by the end of 2024 and is expected to grow to $138.1 billion by the end of 2028, with an annual growth rate of 6.51%. Why am I excited about that? Because it opens up new opportunities for Media Buyers, which I’ll briefly explain below:

1. The industry’s growth and increasing revenue mean higher marketing budgets. What could be better for a Media Buyer than a substantial budget and the opportunity to grow your brand and extend market share? Larger budgets also create more opportunities to test new ideas and strategies — something crucial for Media Buying in iGaming. The first word of Growe’s slogan is “GROW,” and it’s definitely in our DNA. I believe “scale” is one of the words marketers use most during their working day.
2. When you work in a fast-growing industry like iGaming, you need to make quick decisions to stay ahead of the competition and become number one (or maybe “The Special One”, like José Mourinho, how do you like that comparison?). This fast-paced environment leaves little room for bureaucracy, meaning all teams must work together to make sure every question is answered and issues are resolved as quickly as possible. What are the advantages for the Media Buyer in this scenario, you ask? When processes move quickly, it impacts almost everything that you do, from creating the LPs and ads for your acquisition campaigns ( how often get a message from a designer pushing deadlines?) to signing contracts with your new partners and ensuring payments are processed so your campaigns and ads can run smoothly.
3. What I love about Growe is that every team member is a top-notch professional who knows how to do their job at the highest level. It’s not surprising that the second word in Growe’s slogan is “WIN.” To win, you must be on the same page as your colleagues and surrounded by people with a fighting spirit and a drive to succeed. This also means that you can learn a lot from people with deep expertise in their fields, whether it’s market knowledge or experience in iGaming. Having great professionals in your company benefits Media Buyers because you can share your knowledge and experience, set up brainstorming sessions, and create innovative strategies that no one else has done before. It strengthens both the company as a whole and you as an individual.
4. When your brand succeeds in one region, it’s only natural to expand further into the region and beyond. This ties into the third word in Growe’s slogan — “REPEAT”. Our passion is to enter new regions, create a plan and strategy from scratch, execute the plan, and reach new heights. You might ask, what’s in it for aMedia Buyer? The freedom to cooperate with other teams on different markets, share insights, and implement them into your marketing strategy. And when something goes wrong with Google or FB (like during the US elections), you can talk to other geo Media Buyers to find out if this is a common

But being a Media Buyer at Growe is not only about daily work but also about visiting conferences (have you heard about SBC Summit, ICE or Sigma?), having team-building events almost every month and chatting with your colleagues at the office with a cup of coffee.

In addition to the current opportunities that come with working as a media buyer at an iGaming company, there are a lot more coming soon! It’s not a secret that cryptocurrencies and iGaming are linked. Nowadays, everyone has heard of crypto, and most believe its popularity will grow even more. According to Fortune Business Insights, the crypto market is expected to double by the end of 2030.

If you’ve attended any marketing conference in 2024, you’ve probably noticed how much everyone talks about AI. Our Media Buying team already implements AI in some of our processes, from visuals to optimization and other daily tasks. I believe iGaming companies are in charge of implementing AI into their operations.

Last but not least, there is virtual reality. According to IMARC research, the amount of online gambling players is expected to grow from 176 million in 2024 to 230 million in 2026. So, how do we ensure all these players are satisfied with their gaming experience and have fun on our platform? Make them dive into the game! It’s not only about making games compatible with Virtual Reality; it’s also about promoting them using VR technology. What could be more attractive than visuals and ads focusing on VR games?

I hope you found this article interesting and inspiring. If you are proactive, creative, and result-oriented, Growe is waiting for you to join our top-tier team. We look forward to welcoming you aboard!